Creative Content Specialist

Openings: 1

Marketing

Junior/Middle

About this role

Research the market, competitors, target audiences, and creative trends in the mobile gaming industry.
Research and analyze video ads, playable ads, store listings, advertising assets, and high-performing creative formats.
Break down creative content based on key elements such as hooks, user insights, storytelling, gameplay, visuals, sound, and calls to action.
Develop concepts and create clear, actionable briefs for: video advertisements and other advertising assets; App Store and Google Play store listings; creative variations for testing and optimization.
Source and organize visual references, footage, artwork, audio, and other materials for the relevant production teams.
Collaborate with Video Editors, Designers, Artists, User Acquisition, and other teams to bring creative concepts to life.
Follow the production process and provide clear, constructive feedback to ensure the final output aligns with the creative direction and quality standards.
Propose new creative directions and improvements based on test results, market insights, and team feedback.
Build and maintain a creative library of references, trends, insights, and successful concepts.
Use AI tools to generate, edit, or enhance images, videos, voiceovers, storyboards, and other creative assets

At least 1 year in video content, creative marketing, advertising, or a related field

Strong research and analytical skills
Creative thinking and ability to turn audience insights into engaging content concepts
Good visual sense - including composition, color, editing rhythm, and sound
Good storytelling skills - including strong hooks, engaging narratives, and clear messages
Ability to write structured and actionable creative briefs
Ability to review creative work and provide clear, constructive, and solution-oriented feedback
Familiarity with AI tools for creative asset generation and production support
Basic video editing, graphic design, or image-editing skills (nice to have)
Hands-on experience with AI tools for generating images, videos, voiceovers, or other creative content (nice to have)
AI tools for generating, editing, or enhancing images, videos, voiceovers, storyboards, and other

Understanding of player behavior and motivation (nice to have)
Basic knowledge of performance marketing, creative testing, and advertising metrics (nice to have)
Experience in mobile games, game marketing, or mobile applications (nice to have)
Experience creating content for TikTok, Facebook, or other advertising platforms (nice to have)
Good English reading and research skills
Portfolio or work samples demonstrating video content experience and creative thinking

Khả năng viết brief sáng tạo có cấu trúc và khả thi.
Khả năng đánh giá công việc sáng tạo và đưa ra phản hồi rõ ràng, mang tính xây dựng và định hướng giải pháp.

Kỹ năng đọc và nghiên cứu tiếng Anh tốt.
Có portfolio hoặc mẫu công việc chứng minh kinh nghiệm làm nội dung video và tư duy sáng tạo.

Chủ động, tò mò và sẵn sàng khám phá ý tưởng và công cụ mới.
Có tinh thần trách nhiệm, chú trọng chi tiết và cam kết với chất lượng đầu ra.
Cởi mở với phản hồi, thử nghiệm và cải tiến liên tục.
Có tinh thần hợp tác, linh hoạt và làm việc hiệu quả trong môi trường nhanh-paced.

Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
Full employee benefits after the 2-month probation period in accordance with the Labor Law.
Annual leave and public holidays in compliance with the Labor Law and Company policies.
Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
Access to training, coaching, and professional development opportunities.
Additional exclusive benefits in accordance with the Company's internal policies.