In-app Content & Experience - HCM

Full-time

Negotiable

Ho Chi Minh City

Openings: 1

Marketing

Middle/ Senior

About this role

Research & content positioning by market (focus): In-depth research on MagicSwap product and the beauty/AI photo app market in each target market: aesthetic trends, user behavior, competitors.
Position content development direction/unique selling proposition (USP) for each market — defining MagicSwap's 'unique identity' compared to other apps in the same industry.
Identify key features for each market at different stages (e.g., AI Avatar for market A, FaceSwap for market B).
Align stakeholders & content plan: Work with MKT Lead, Product, Data to align content development direction according to timing and specific markets.
Build content roadmap/calendar, ensuring consistent positioning across markets and culturally appropriate localization.
Write briefs for Design/AI team to produce new filters, avatar themes, templates; review output to ensure adherence to positioning and App Store/Google Play standards.
Operate & optimize in-app content experience: Curate displayed content: homepage, filter/template categories, Hot/New/Trending tags, onboarding, paywall, event banners.
Collaborate with UI/UX Designer to optimize main flows: onboarding, discovering & using filters/templates, payment/paywall flow.
Analyze user journey, identify bottlenecks (drop-offs) and propose improvement solutions.
Measure & optimize with data: Monitor product metrics and perform cohort analysis to evaluate the impact of each content/feature on retention and revenue.
Propose and implement A/B tests (display position, content order, UX changes); report periodically to MKT Lead.
Skylink Labs is a technology company focused on developing artificial intelligence applications that help users simplify the process of creating and editing images. With the orientation of bringing AI into practical needs, Skylink Labs builds photo and video editing tools that are fast, easy to use, and suitable for users across multiple platforms. Skylink Labs' products are currently developed on iOS, Android, and web platforms. We aim to shorten the gap from idea to creative product, helping users create more beautiful image content quickly and intuitively. MagicSwap is an AI-powered beauty application that helps users edit and transform portrait images and videos through AI features.

What we're looking for

Requirements

1–3 years of experience in a Product Manager/Product Owner, Content Manager role for digital products (apps, e-commerce, social networks).
Ability to independently research markets and possess clear product positioning thinking.
Skills in working and aligning with multiple stakeholders (Marketing, Product, Design, Data) in a multi-market environment.
Understand and act based on product data (retention, conversion, ARPU/LTV, CTR by content/feature); proficient in at least one analytics tool such as Amplitude, Mixpanel, Firebase Analytics, GA.
Good aesthetic sense, sensitive to beauty/AI content trends on TikTok, Instagram, Xiaohongshu...
Basic knowledge of Canva/Figma for communication with Design.

Nice to have

Experience working with AI/photo editing apps or beauty-tech.
Experience in developing and localizing content for multi-market products.
Good English reading comprehension for researching trends and international documents.

Benefits & perks

Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
Full employee benefits after the 2-month probation period in accordance with the Labor Law.
Annual leave and public holidays in compliance with the Labor Law and Company policies.
Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
Access to training, coaching, and professional development opportunities.
Additional exclusive benefits in accordance with the Company's internal policies.