Senior Game Designer (Level Design Focus) - HCM

About this role

• Level Design & Content Quality: Design, build, and iterate high-quality puzzle levels with clear goals, engaging challenges, and strong gameplay variety.
• Ensure levels effectively introduce, combine, and evolve game mechanics throughout the player journey.
• Maintain consistent level quality and design standards across the game.
• Review and provide feedback on levels created by other Level Designers.
• Difficulty Balancing & Player Segmentation: Define and maintain the overall difficulty curve, progression pacing, and challenge distribution.
• Balance levels using both design judgment and player performance data such as win rate, attempts, fail rate, booster usage, and churn.
• Collaborate with Product and Data teams to integrate Level Balancing with Player Segmentation, delivering appropriate difficulty experiences for different player groups.
• Design and validate balancing rules for different player states, such as struggling, stable, and high-skill players.
• Continuously identify difficulty spikes, frustration points, and overly easy sections and propose balancing solutions.
• Data-Driven Optimization & Experimentation: Analyze level and player performance data to identify opportunities for improving retention, engagement, and progression.
• Develop hypotheses and support A/B tests related to difficulty, level configuration, progression, and personalized balancing.
• Evaluate experiment results and translate insights into actionable level design improvements.
• Establish key level health metrics and monitoring practices for continuous optimization.
• Level Design System, Tools & Scalability: Build and maintain level design frameworks, difficulty standards, templates, and reusable design guidelines.
• Collaborate with Developers to improve internal tools for level creation, testing, balancing, configuration, and publishing.
• Explore AI-assisted and procedural level generation to accelerate content production and generate level variations.
• Improve the level production pipeline to increase testing speed and scalability while maintaining quality.
• Cross-functional Leadership & LiveOps Support: Collaborate closely with Product, Game Design, Development, Data, Art, and QA teams to align level design with product goals.
• Support LiveOps events, limited-time modes, and new gameplay features with appropriate level content and difficulty strategies.
• Mentor Junior/Mid Level Designers and provide structured design feedback.
• Take ownership of overall level quality, difficulty health, and continuous improvement from both player-experience and product-performance perspectives.