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UA Specialist
Full-time (Mon – Fri morning, 8:30 AM – 5:30 PM)
Cantavil Premier Building, 1 Song Hanh – Hanoi Highway, An Phu Ward, Thu Duc City, Ho Chi Minh City
Openings: 1
SKYLINK Studio
Staff
About this role
- Partner with Biz, Content and Product to build creative scripts — analyzing USP and user behavior, crafting messaging for each market
- Work with the Creative team to produce, review and assure quality of creative ads
- Propose and present UA campaign plans (budget, timeline, KPIs) to the Board of Directors
- Execute UA campaigns across Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource and others
- Monitor real-time campaign performance, evaluate target groups and respond quickly to market shifts
- Use AdMob, AppLovin and similar tools to track behavior and performance, with deep analysis by creative and ad network
- Analyze past campaigns and provide recommendations to product, content and creative teams
What we're looking for
Qualifications
- 2–3+ years of User Acquisition experience for mobile games or apps
- Proven experience independently running and managing large advertising budgets across multiple ad networks
- Proficient in Appsflyer, Firebase, Google Analytics and AdMob
- Deep understanding of CPI, ROAS, CTR, CVR, IPM and Retention with hands-on optimization
Skills
- Strong multitasking — can run multiple campaigns at once and hit KPIs
- Sharp analytical thinking with data-driven, insight-based decision-making
- Strong communication and teamwork with Creative, Product, Content and Data teams
- Experience at an international publisher or ASO knowledge is a strong plus