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User Acquisition (Game)
Full-time (Mon – Fri, 8:30 AM – 5:45 PM)
An Khang Building, 28 Street 19, Binh Trung Ward, Ho Chi Minh City
Openings: 1
SKYLINK Studio
Staff
About this role
- Help launch, manage and optimize UA campaigns across Google Ads, Meta (Facebook), Unity, AppLovin, Mintegral, etc.
- Track key campaign metrics — CPI, CTR, CVR, ROAS — to evaluate performance and identify areas to improve
- Support A/B testing of ad creatives and analyze results to improve effectiveness
- Research market trends, competitor ads and user behavior to inform UA strategy for new games
- Collaborate with Creative and Product teams to provide insights that enhance game marketability
- Learn and apply best practices from various ad networks
- Support campaign reporting and documentation on a weekly and monthly basis
What we're looking for
Qualifications
- 1+ years of UA experience
- Basic understanding of mobile advertising and performance metrics (CPI, ROAS, CTR, CVR, etc.)
- Strong analytical and critical-thinking skills with a data-driven approach
- Proficient in English, comfortable with Google Sheets/Excel
Skills
- Passionate about mobile games and user growth
- Self-motivated, eager to learn, team-oriented and adaptable
- Experience with Google Ads, Meta or attribution tools (Appsflyer, Adjust, Firebase) is a plus
- Familiarity with AI tools (ChatGPT) or a product-thinking mindset is a bonus